Why Is Social Media Marketing (SMM) So Powerful?
The power of SMM is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Connection
Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like X platform).
Interaction
The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of-mouth) recommendations between existing and potential customers.
Customer Data
A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity).
Shareable Content
Businesses can also convert the amplified interconnectedness of SMM into the creation of sticky content, the marketing term for attractive content that engages customers at first glance, gets them to purchase products and then makes them want to share the content.
Earned Media
SMM is also the most efficient way for a business to reap the benefits of another kind of earned media (a term for brand exposure from any method other than paid advertising): customer-created product reviews and recommendations.
Viral Marketing
Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.
Types of digital marketing
Digital marketing is so beneficial because of its flexibility. It comes in various forms, which gives businesses more opportunities than ever before to connect with their target audiences.
Content marketing
Content marketing is a type of digital marketing that aims to educate and share value to readers instead of promoting a product or service. It isn’t outwardly promotional in nature, but establishes your business as a thought leader and a trustworthy source of information.
Search engine optimization
SEO is the process of optimizing the content, technical setup, and reach of your website so your pages appear at the top of a search engine result page for a specific set of keyword terms.